The “nightly campaign coverage” had some of the hallmarks of a newscast. Set for 6:30 p.m. ET each night, running up against network TV news, the campaign will broadcast live from Trump Tower until Election Day. There was a news scroll at the bottom of the newscast, but there was also a button to donate to Trump’s campaign. Monday’s setting was in the Trump “war room,” where a large photo of the real estate mogul hovered behind the anchors’ heads as campaign staff meandered around
Trump’s son-in-law, New York Observer owner Jared Kushner, has reportedly had discussions with investors about a possible network.
Two of the GOP nominee’s campaign advisers, Boris Epshteyn and Cliff Sims, hosting the inaugural edition of an online show “bypassing the left-wing media,” as Epshteyn put it, “which skews everything.”
Sims said it was simply a way to motivate Trump supporters in the final two weeks, and that “it would be malpractice on our part if we didn’t utilize these massive online platforms that he has.” The initial live viewership was at about 60,000, but half and hour in, just half of that was left. At the end of the roughly 45-minute broadcast, they then cut live to Trump’s rally in Florida.
I say – get it on…keep it going…and be the real news!