There have been a lot of rumors about the Cruz campaign logo. It has been said that it looks like an upside down American flag burning? Others have said it looks like the symbols for the Al Jazeera news service, the satiric Onion newspaper, and the flame representing the Tinder dating app.
Artist Milton Glaser, the celebrated designer behind the “I ♥ NY” logo, expressed confusion at Cruz’s messaging. Glaser told the “Business Insider”
“This looks like another example of flag burning to me. Is Mr. Cruz certain that is what he wants to say?”
Debbie Millman, chair of the Masters in Branding program at the School of Visual Arts in New York, agreed that the optics were puzzling.
“SO MUCH needs to be said about this. I think the logo is terrible, for two reasons. First: Really? He’s running for President and this is the absolute best he can come up with? It’s so ho-hum, it is so predictable and boring, that the immediate impression it projects is YAWN. Second: So the flame includes a burning flag? Isn’t that illegal?”
Well, it was a regular everyday Trump supporter, Lecia Gallimore Smith that really hit the nail on the head with her idea of his campaign logo design. She say the Cuban national flag.
Now if that isn’t revealing with a profound backstory waiting to be told….what is? Camouflaged only by the reversal of color on the lone star and the stripes. Could this be a merging of Cuba into the Western Hemisphere’s goal of a North American Union? It does make a good topic for an interesting discussion.
Scott Stowell, the founder of the New York design studio told Business Insider this about the logo, “Since Ted Cruz is another first-time Presidential candidate running with only two years of Senate experience, it’s interesting (if coincidental) to note the similarities between his logo and President Obama’s. Both use old symbols in new shapes to express their messages. Sol Sender’s logo for then-Senator Obama connected a rising sun to the idea of hope; Cruz’s logo uses a flame to talk about “reigniting” something,”
The question is….is that flame Cuba? Is that what is being “reignited”?
After all, have you seen the campaign button?
Dianne Marshall
P.S. Cruz’s team did not respond to a request for comment about the logo made by Business Insider. I wonder why?
https://www.businessinsider.com/graphic-designers-review-ted-cruzs-logo-2015-3
